RID® evolution

Pest RID was formed

1945

Pest RID was formed

The Thorley Family developed the ‘RID’ brand in 1945. The company was incorporated by Mr Hectory Douglas Thorley, producing broad spectrum high quality family and home protection products. ‘Thorley’ was originally named Thorleys Pest RID Company.

RID launch of Australia’s first personal insect repellent

1956

RID launch of Australia’s first personal insect repellent

It was a combination of hours of field research and development, plus testing in Queenslands’ tropical wetlands that contributed to Mr. HD Douglas Thorley successfully introducing the now famous Medicated First-Aid RID Insect Repellent onto the Australian market in 1956.

New packaging

1958

New packaging

After 2 years, RID‘s packaging changed to 4 1/4 oz plastic bottles, the same shape and slightly different design remained up to 2014.

Introducing the innovative new aerosol pack

1964

Introducing the innovative new aerosol pack

Launch of the heavy duty RID® range – Tropical Strength

1997

Launch of the heavy duty RID® range – Tropical Strength

Also in this year the Personal pack options were standardised with roll-on, aerosol and pump spray packs.

RID® introduces the innovative combination formula RID SPF30+ Sunblock with repellent

1998

RID® introduces the innovative combination formula RID SPF30+ Sunblock with repellent

The launch of RID’s Low Irritant range

2011

The launch of RID’s Low Irritant range

RID Australia purchases the iconic RID® brand

2013

RID Australia purchases the iconic RID® brand

Consumer watchdog bodies in Australia and New Zealand nominated RID®

2013

Consumer watchdog bodies in Australia and New Zealand nominated RID®

RID® Medicated Plus range nominated as the most effective mosquito repellent for summer by Australian and New Zealand consumer watchdogs.

Brand and product packaging refresh

2014

Brand and product packaging refresh

Bringing the brand values of RID® and its Australian heritage into the next century.

Launch of new and improved Sunscreen SPF50+ Lotion with Repellent to the Australian market

2016

Launch of new and improved Sunscreen SPF50+ Lotion with Repellent to the Australian market

Launch of RID’s new heavy duty pack ‘Workforce Strength’

2016

Launch of RID’s new heavy duty pack ‘Workforce Strength’

Designed to meet tough working environments with effective tropical strength formulation.