Community | 08th September, 2014

RID Amazon DT Challenge to put RID® to the ultimate test

Renowned for keeping insects at bay since 1956, Australian owned and made RID Medicated Insect Repellent has reinvigorated the brand with the ultimate test in the harshest of environments through kilometres of tropical jungle, the most gruelling terrain in the world battling millions of mosquitoes and sandflies.

Just like the founder of RID, Doug Thorley, who tested night after night, day after day in swampy paddocks of Brisbane over 50 years ago, Townsville-based directors David Griffin and Natalene Carter continue to be true to the brand and will keep on testing to prove the effectiveness as the best insect repellent medicated with antiseptic.

“ It’s about our vision to reinvigorate RID, to relive the memories for those who have grown up with RID and give RID to the next generation with a slight twist with new experiences.  David and I  are excited to be sharing our adventure by giving one Aussie the opportunity to travel to the Amazon to prove its effectiveness, be it in his DT’s with just a bottle of RID. ” Natalene said.

Get ready – Rid Australia is about to take Australia on an adventure never been seen before to survive in the Amazon wearing nothing but DTs and RID.

“We’re searching for the nation’s bravest to embark on the greatest insect repelling challenge of all time.”

In keeping with the brand equity, RID is drawing on its heritage, preserving the iconic magenta colour and defining the effectiveness of the product to bring a fresh and modern perspective for todays market.

“As part of the refresh we have reviewed our product packaging which is underway and have relaunched our new consumer website to coincide with the national marketing campaign,” David said.

“With consumers in mind we have taken a fresh approach to provide informative information with ease of navigation and functionality all packed into one.”